We are engaged in the manufacture and retail of engineered wood flooring, parquet blocks, and solid wood flooring, operating as a unified provider of both production and supply services. Our combined showroom and warehouse is based in Wandsworth, London, where we hold the position of Londons largest stockist. From the 1990s onwards, we have consistently developed our own 100 per cent natural wood flooring, ensuring that quality, sustainability, and value remain central to every project we fulfil.Within our extensive range, we supply oak, walnut, chevron, herringbone, and bespoke finishes designed to meet the requirements of residential and commercial environments alike. Our services encompass professional advice, next-day delivery, flooring accessories, and installation support, forming a comprehensive customer offering. We are trusted by homeowners, architects, and contractors throughout the United Kingdom. You are invited to visit our London showroom or order samp
Business details
- Year established: 1990
Highlights and features
- Over thirty years of industry flooring expertise and knowledge
- Manufactured by us ensuring consistent premium quality flooring
- 100 percent natural wood flooring for lasting durability
- Next day delivery available for convenient fast service
- Visit our Wandsworth showroom for expert flooring advice
- Wide range parquet and engineered wood flooring options
Payment methods
- Cash
- Debit cards
- Credit cards
Follow us
Services
We provide engineered wood flooring, parquet blocks and solid wood flooring as both manufacturer and retailer. Since the 1990s, we have focused on producing 100% natural wood floors, ensuring quality, sustainability and value. Our product range includes oak, walnut, chevron, herringbone and bespoke finishes for all property types, supported by services. We also offer expert advice, next-day delivery, accessories and installation support through our showroom and warehouse. Expert advice on flooring projects
Report
Expert advice is provided throughout all flooring projects for both trade and private customers. We guide clients through floor selection, covering installation methods, adhesives, and sealing products. Our production is supported by innovative processes within a cutting-edge European facility. As manufacturers of the floors we retail, we maintain exceptional understanding of every product.
Photos
Reviews (20)
Catherine Chen
Feb 21, 2026
Jose C.
Feb 09, 2026
Tushita Sriraman
Jul 23, 2025
Paola Cc
Nov 28, 2024
I purchased the wood for my entire flat from Kevin Keane at The Natural Wood Floor Co. I was delighted with the product.
Unfortunately, my contractor did not protect the new floor and caused serious damages and stains.
Kevin was not responsible for the damage in anyway, but still he was extremely kind and spent lots of his own time looking for someone reliable and capable to save my floors.
Unfortunately, I was surrounded by people that did not act professionally and did not take responsibility for their work. The Natural Wood Floor Co, and Kevin in particular were the real exception.
Overall very professional in advising and selling their products, and committed to ensure their clients are satisfied with their flooring.
I am a very happy and grateful client.
Unfortunately, my contractor did not protect the new floor and caused serious damages and stains.
Kevin was not responsible for the damage in anyway, but still he was extremely kind and spent lots of his own time looking for someone reliable and capable to save my floors.
Unfortunately, I was surrounded by people that did not act professionally and did not take responsibility for their work. The Natural Wood Floor Co, and Kevin in particular were the real exception.
Overall very professional in advising and selling their products, and committed to ensure their clients are satisfied with their flooring.
I am a very happy and grateful client.
Thomas Desodt
Nov 08, 2023
If you need a beautiful and high quality wood floor, at a competitive price, with friendly and knowledgeable advice to help you make the best informed choice, save yourself time, and just go there. We went to a lot (A LOT!) of places in search for that elusive ideal choice; the Natural Wood Floor Company were the best for us, and we are honestly delighted with our end result. I give a special award to Grant, who patiently listened, understood, and gave the best advice on how to correct my (originally rather poor) method to buff my new floor. Grant: everyone who sees our floor for the first time comments on how nice it looks, and a lot of that is thanks to you.
Indie Glow
Jan 22, 2023
What a fab company to deal with. I ordered a kitchen island from them, the process was seamless. They have a great sales dept for any queries who are happy to help with any question. The product delivery was arranged on a day which suited me.
The product it’s self is a quality piece, a straightforward build and is fantastic addition to my kitchen diner.
I’d highly recommend this company.
The product it’s self is a quality piece, a straightforward build and is fantastic addition to my kitchen diner.
I’d highly recommend this company.
Jen Johnson
Jan 04, 2023
Roger Bauckham
Mar 19, 2022
Rew
Feb 16, 2022
Pamela Johnston
Dec 19, 2021
Nice
Nov 23, 2021
The house we bought more than 10 years ago had solid wood flooring that we were told came from this company - and when we did some early renovations and wanted to match the floor - they had records that showed what we needed, and helpfully advised what to buy. Several years later we fixed up another floor, went back, and they recommended moving to engineered oak wood floors - and they look fantastic. Now in 2021/2 - yet more renovations and guess what, called them up, they again matched the floor and even held back a delivery when we had some building delays. In a climate of seemingly hostile sellers with rising prises, it's been such a refreshing experience to call/email them, get solid advice and helpfulness beyond words. I can't recommend them enough!
Tom Ricketts
Nov 06, 2021
Lisa Lawrence
Apr 20, 2021
Oleg B.
Apr 05, 2021
Bought our floors from here. Excellent service, the company is selling from a warehouse, so you won't get a shop experience, but a great choice instead. The floor we picked was not in stock, but was delivered quite fast (only curbside). We under-estimated the quantity needed, but had no issue to get a top-up within two days. We picked the amount we needed, the rest left on the van and refund issued without any issues (actually received a call back from the sales person to refund me, which is very rare). The sales force is very knowledgeable and friendly, can only recommend!
Ann Richardson
Sep 05, 2020
I bought Oak Ebony oiled 160x20mm timber for a new floor. It is beautiful and well-priced; I could not find such good quality timber for the same price point anywhere else in the SE. All the staff I dealt with (including the delivery drivers) were extremely helpful and informative: they really care about the product they are selling. Importantly, TNWFC also has a strong environmental ethos. I can't praise them enough!
J. T.
Feb 16, 2020
I really enjoyed the customer service on the phone and in person. They really do know their stuff and the great thing is they have stock which is a major plus if you’re looking for quality wooden products in a rush. Affordable pricing options, great range and their premise was convenient to get to. Well done! Highly recommended place to get all your wood products for the next renovation / refurbishment / touch ups.
Alice Burnett
Oct 06, 2019
Outstanding. Highlights include delivering on time despite Europe wide lorry queues, neatly solving my 'steps are wider than the longest plank' problem and remembering exactly what I'd ordered several months later as soon as I walked in. Big thank you to Kevin and all at Natural Wood Floor. Awesomeness all round.
Oliver S.
Sep 14, 2019
This is probably the best shop (with this kind of sortiment) in London. Very knowledgeable and helpful staff with an answer for any of your questions. The main difference is that they don't trying to "sell" but they trying to help and that is a massive difference between them and other similar shops. So if you prefer quality products and great customer service, do not hesitate and visit this showroom.
Tank A. Lot
Aug 31, 2019
Excellent company, all the staff are very helpful, and knowledgeable.
My builders recommended them and fitted there ebony stained oak boards to our new extension, (The floor is excellent and maturing beautifully) but silicone sealed the edge of the boards to the frame of the bifold doors.
Our kitchen gets very hot, and it expanded so much the silicone ripped, looked awful.
Popped in to the shop, and shown how to fix it in no time it, was sorted with oak strips to place on boards to cover expansion gap.
Could be more pleased,pictures after and before.
My builders recommended them and fitted there ebony stained oak boards to our new extension, (The floor is excellent and maturing beautifully) but silicone sealed the edge of the boards to the frame of the bifold doors.
Our kitchen gets very hot, and it expanded so much the silicone ripped, looked awful.
Popped in to the shop, and shown how to fix it in no time it, was sorted with oak strips to place on boards to cover expansion gap.
Could be more pleased,pictures after and before.
Marina Milosev
Dec 05, 2018
Buying their floor it is the best investment in your property. We bought our fabulous engineered oak parquet; six months later, we couldn't be happier with our choice. It is absolutely stunning! The service is excellent and the quality of the product is the best you can find on the market. We visited their warehouse at least 4 times and every time we were welcomed and got their full attention (and our dogs too). I would absolutely recommend them to anyone who is looking for a top quality wooden flooring.